Many females regard eyeliner as being an important product that they need to have in their makeup kit. There are even many companies selling eyeliner that it can be tough standing out here. If you sell eyeliner, you should look for cost-effective ways to advertise the product which can convince people to want to buy it. If you can design custom eyeliner boxes right, these can aid you in protecting the eyeliner and also marketing it. Brands can make the packaging in a way that is not expensive yet fulfills its purposes.
Below are 6 tips to help you make eyeliner boxes in a low budget:
Choose strong packaging material for box
You need to make the product reach the customer in good-condition if you wish them to be loyal customers. Some brands may think that sturdy packaging material is expensive so they should avoid getting this. However you should invest in something strong which can protect the product because it will help you in the long run.
If you are on a budget you can still get sturdy options like cardboard, corrugated cardboard, or Kraft to make eyeliner packaging from. You can then customize these boxes so as to get the right strength, design, size, etc. box which will be perfect for the eyeliner that your company is selling.
The eyeliner packaging boxes should even be sustainable so that they cannot cause more harm to the environment. The world is facing global warming and if we all do not play our role in limiting this, it can be very harmful to life. Packaging can result in much waste when you do it recklessly.
Therefore it is better to get packaging for eyeliner that is recyclable, reusable, renewable, and/or biodegradable. These boxes will be ecofriendly and help you limit your carbon footprint.
Shoppers looking for eyeliner should notice the packaging
Custom eyeliner boxes that you design in a way that will allure the people looking for the eyeliner towards them, can help increase sales. You need to know how to design the box so that these people will see it and will want to buy the product.
If you know details like the age range, gender, geographical location, shopping habits, etc. of your consumer base, you can make packaging that will attract them. For example if the eyeliner is one that teenagers mostly buy, the box can look trendy. If the eyeliner is for ladies to wear to work for instance, the packaging design should be a decent one.
Let shoppers know about your company
Include a brand logo on all of your packaging as this logo is what people can use to notice the products your business is selling. On eyeliner boxes, you must add the logo. It should be a noticeable one that has a professional look to it as well.
Other details that are able to help with increasing brand awareness include the contact information of your company. This is stuff like its address, phone number, etc. If you have an ecommerce website, provide its link so that shoppers can shop on it.
Information about eyeliner
Use eyeliner packaging in a way that can help you cost-effectively market the product. When you design the box to stand out, you can get shoppers to notice it. Add the information that is important about the eyeliner on the box. You will be letting people know about it so that they can decide whether to buy it.
You should not add any useless information. State what the product is, what it contains, when to use by, how to store, etc.
Add these details in a font which shoppers will want to read. Its size and color must be right and the words should be simple to understand.
Add attractive colors and images
To make the box stand out, design it well. Here you can choose attractive colors which give a certain meaning to the product. Color psychology will help you choose colors that matter. For example a brand wanting to give the impression that its cosmetic products are high-class ones, can include black on packaging.
Images on eyeliner packaging boxes can help the box look amazing as well. You must add those that connect to eyeliner so that they will not confuse shoppers. You can for instance include a beautiful eye that has the eyeliner on it. It is important to design custom eyeliner boxes properly if you want them to help give a good impression of your product and business to people. When you can do this, sales for your company can increase and profits as well. You can make people want to try out the eyeliner and other products that you are selling.