With the vast array of rank trackers that are available choosing the one that best suits your business can be difficult. Because ranking data is the basis of all you perform in SEO, it is essential to have exact, up-to-date and reliable ranking data that is of the highest quality.
Through monitoring the development of your website’s content on Google search results pages, you get the chance to modify the strategy of your online marketing for the best outcomes.
The Importance of Keyword Rank Tracker
Let’s face it nobody clicks on the search result on page 2 of the result page. That’s why it’s important to optimize your content in order to boost search visibility on search engine result pages (SERPs).
However, as an SEO or a digital marketer, you are aware that there’s a huge amount of information to deal with. With the number of keywords to keep track of and a myriad of keywords ranking positions, it’s difficult to identify value and gain information. With frequent changes to the results pages as well as the continuous production of new content an automated tracker of keywords allows you to control keywords at a high level.
The right Keyword Rank Tracker is essential to improve your understanding and strategies. The rank tracker for your keywords must provide reliable information that you can rely on. But not just that, the information should be current – many rank trackers provide each week, or every three days, or ideal, daily rankings updates to provide you with the most up-to-date information possible. Scalability is a crucial element to consider. You must have an rank tracker that is capable of tracking effectively thousands of keywords that relate to your business.
What are the Keyword Rank Trackers?
The market is flooded with different methods for tracking keywords, but in the majority of cases they can be divided into three sections:
- Tools that only offer rank tracking
- Multipurpose tools that incorporate rank tracking
- Enterprise SEO platforms that offer everything in the entire SEO life-cycle–including rank tracking
We’ve outlined the best rank tracking options in each of the categories below (plus some options that are free). If you want to dive deeper in SEO tool comparisons check out the SEO Tools Comparison page .
Top Tool That Exclusively Offer Rank Track
The tools listed below are used to check rank Some of them cost as low to $99 a month. However, don’t focus too much about the initial cost. Pricing for rank tracking varies based upon the amount of time, quantity of keywords that are being asked, the amount of domains and the analytical capabilities integrated into the software.
The way you speed up SEO is crucial. The tools available are not sufficient in terms of scaling and reliability, particularly when you have to track thousands of keywords accurately over the highly volatile search results pages.
Related: 5 Why Google Authorship Is It Still Important for SEO?
Authority Labs
Keywords that you track (250 of these) starting at $49 a month, and then increase to 5,000+ at the price of $450 per month. Daily data is available on every plan, and it can be used for Google, Bing, or Yahoo!.
Authority Labs is white label (depending on the plan) which means you can place any logo of your company on the dashboards. If your business has multiple users who need access to the data, Authority Labs grants you unlimited users. Everyone gets their own login details. A trial for free is also available.
AWR Cloud
It was launched in 2002. AWR is the longest-running rank tracker. It’s designed for agencies as well as internal SEOs.
The cost of the service ranges from $49/month – which includes 2,000 updated keywords each week (286 that are updated every day) up to 499 dollars per month. AWR can give you localized rankings that are backed by great precision.
It is compatible with many different browsers, such as Google, Yandex, Baidu and others. both on desktops as well as mobile. The white-label feature is accessible for free on all subscriptions. Check if it’s a good option for your company by trying their trial for free.
STAT
Utilize STAT to check rank starting at $720 a month.
STAT permits daily monitoring it is able to track daily on Google or Bing. On Google, it includes data for features like maps, images, CPC, news, etc. You can also browse through archive results pages and filter out the information.
You may also get individual training sessions with a success coach.
Multipurpose SEO Solutions that Keyword Rank Tracking
The following companies provide more than just ranking tracking, that will give an knowledge of the data you need to inform online marketing strategies. SEO rankings provide valuable insights.
Ahrefs
Ahrefs starts at 99 dollars per month. You can monitor 500 keywords, which are updated on a weekly basis. Are you looking for more keywords to track? It is possible to track 10,000 keywords keywords that are updated every 3 days for $999 per month.
Ahrefs lets you track Google rankings on desktops as well as mobile devices. This is because, as we’ve observed the result page can differ between mobile and desktop (and other elements as well).
You can also plot the information of up to five competitors. Ahrefs provides access to data for thirteen different search options, such as highlighted snippets, images pack knowledge panels, etc.
Dragon Metrics
Pricing starts at $99 per month, for 1,000 words and 30 competitions and then goes up to $999 for a month of 10,000 keywords and more than 2,000 competitors.
Dragon Metrics allows you to analyze more than 25 SERP features, and also integrate to Google Analytics and Search Console. It allows you to view your website’s ranking across 10 search engines, on mobile and desktop with a global or local view.
Linkdex
A monthly cost of $600 grants users access to their Starter Package which includes 10,000 “rank tracking credits.” You can upgrade into the Enterprise Package, but note that there is no pricing information available for this price level.
Linkdex offers ranking data along with CPC, search volume, and estimated traffic for each keyword. Sort information according to device or by location (e.g. postcode) and then check to see if keywords cannibalization occurs.
Moz Pro
Moz Pro allows you to monitor rankings across four different major search engines: Google (US and International), Google Mobile, Yahoo!, and Bing.
The ability to monitor 300 keyword per month for $99/month You can also monitor up to 4500 keywords keywords for the price of $599 monthly. Apart from crawling and tracking the prices include diverse capabilities to conduct research, report access, and reporting.
Moz Pro also comes with the ability to optimize your site’s pages linking research, on-page optimization, custom reports, etc. Moz Pro also offers one-on-one onboarding and 24 hour online customer support. Trials of free usage are available.
Semrush
The Semrush Pro package begins at $99.95 per month, and is designed for freelancers, startups, as well as internal marketers. This package includes 500 keywords to monitor. Upgrade to the Business package for $399.95 for the 5,000 keywords. The Enterprise level is also available upon the request.
Semrush’s position tracking feature allows you to track your Google rankings on both mobile and desktop. The tracking is done daily and can be done for domain subdomain, folder or URL for keywords you monitor. Data can be processed by any of the 16 SERP features. Competitive analysis is also accessible as well as the capability to generate reports based on the information that you can communicate internally as well as with clients. A free trial is available.
Enterprise SEO Platforms Provide Keyword Rank Tracking
Enterprise solutions are created to help companies gain insight on SEO and all related issues on a massive scale.
From search engine optimization from rank tracker to strategy and implementation, SEO platforms integrate all data into a single, comprehensive view providing you with a single source of information.
BrightEdge
BrightEdge provides keyword performance on smartphones, desktops tablet and also by geographic relevance. You can view trends graphs, analyze level of competition, and get insights into the layout of the results page.
Concentrate on the keywords that are popular for search to establish your priorities. BrightEdge’s keyword reports also show you which websites are the most appropriate to serve as your most popular landing page. Visualizations also let you see the way that things such as search intent have changed in the past.
Conductor
Conductor’s rank tracking capabilities are similar to other features we’ve talked about to date Keyword technology that is used to rank keywords daily competitive insight SERP features analysis as well as the capability to sort by the location, device, and the search engine.
Conductor is able to perform sophisticated SEO tasks such as rank monitoring, Conductor gives its clients information that can be used to inform the strategic digital solutions like performance measurement.
seoClarity
seoClarity offers daily, up-to-date rank tracking that gives you complete visibility in search. With unlimited monitoring (including the ability to track unlimited competition) discover the performance of your website both locally and globally, and on a smaller scale.
Explore insights at the page or folder level or make use of keywords to separate your information.
Utilizing Rank Intelligence, our intelligent rank tracking program lets you look at the various ranking types that are displayed for your keywords that you have managed. There are many other options to monitor than traditional search engines. YouTube, Amazon, Google Maps, Google Images, and Google Jobs tracking are all readily available.
You can also incorporate Google Analytics, Google Search Console, Adobe, and the majority of custom analytics to provide an centralized view of your information.
Because the pages that show results change constantly and are the schema is constantly being updated and features, it is now possible to see the visual rankings based upon pixel depth.
SeoClarity allows you to profit from the rapid development of local searches. Optimize your website for local search terms and keywords with a location-specific intent to be successful in search at a local level. You can check your results at the level of the country, state, city or zip code level.
seoClarity provides daily rankings using API or data extracts dashboards for reporting, as well as interactive analysis that lets you cut, dice and evaluate the performance of your rankings.
Free Keyword Rank Tracking Tools
You can check your rankings on keywords without cost. All you have to do is create an account with Google Analytics and Search Console account.
These are only two examples of the free Professional SEO Service that provide great insight for SEOs.
The Takeaway
Ranking tracking tools streamline the process, allowing you to be able to focus on the task at hand instead of re-searching and sorting through the data. We aren’t able to determine which ranking tool is the most effective.
As you’ve noticed, various tools come with different prices as well as capabilities. However, we hope we’ve provided you a brief overview of the capabilities each tool is capable of and will be most suitable to your business.
If you’re thinking about the use of an enterprise SEO platform, keep in mind that they offer everything together Therefore, it’s essential to take into consideration the other features they offer as well.
Of of course, there are other rank tracking tools available, but besides the ones on this list. However, these are the ones we think are the best tools to accomplish the task.
One thing is for certain for you to gain useful insights from the rank information, your selected rank tracking software must be able of:
- Examining the rankings of large keywords across two dates periods to pinpoint successes and highlight issues
- The monitoring of rankings by page folders, subdomains, and even competitors
- Designating the landing page of your choice and monitoring the rankings
- The difference between true rank as opposed to web
- Understanding the SERP’s changing structure and how it affects visually rank positions
Without any of the above, rankings, the ranking becomes an unreliable metric that is used to track progress but without being able to identify any useful information regarding SEO performance, or any dangers to visibility.
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