It’s a wonderful experience to work in the digital marketing field. In the past 20 years, I have worked as a digital marketer and I will explain in this article how to become an expert digital marketer without any prior experience.
Digital marketing is a demanding career that requires hard work and a lot of effort, but it’s also one of the most rewarding jobs in the online advertising industry. If you’re willing to work hard, you can pursue a career in digital marketing.
How to become a digital marketing specialist
1. Learn Digital Market Essentials
To become a digital marketer, you must first learn What is digital marketing. Digital marketing isn’t a single discipline, but a term that encompasses many techniques and methods that you can use to market a website or product online.
2. Work as a SEO Expert
After you have a basic understanding of digital marketing, your next step should be to learn SEO and become an SEO expert.
SEO is a key component of any digital campaign. That’s why you should learn how to optimize your website for search engine results. By improving your SEO skills, you will be able to use other online marketing methods more easily.
As a digital marketer, you’ll need to supervise these SEO experts. The best way to do so is to have experience in SEO.
Related: Digital Marketing: Techniques for Successful Internet Outreach
3. Master PPC Ads
You will spend a lot of time and money managing PPC campaigns on Google Ads, or Facebook.
As a digital marketer, you should be familiar with the various types of campaigns that you can run as well as how to accurately measure and analyze results.
It is not uncommon for digital marketing campaigns to run only PPC campaigns, depending on the size and nature of your team. Therefore, mastering PPC will be more important than ever.
4. Develop Social Marketing Skills
You should also learn about how other social networks work. You may need to use other social media sites like Twitter, Pinterest, or LinkedIn depending on the type of website you are promoting. It is therefore important to possess the required skills.
5. Effect content marketing campaigns
Content that meets the following criteria is essential to your digital marketing campaigns.
- The user’s intent is satisfied
- Read this article to find out more about it
- Optimized for every platform (SEO FB etc.
- It generates leads, rankings, and conversions
Content can take the form of audio, video, or text and be presented in different formats, such as articles, landing pages, YouTube videos, podcasts, etc.
You need to plan your digital marketing strategy. This includes deciding what content you will produce when to publish it, and how to evaluate its performance.
Content marketing is the key to a successful online presence.
You will not be responsible for creating the content in a well-structured team. This will be done by writers. Your job is to make sure that the correct type of content for each campaign is created.
6. Learn to Email Marketing Works
Email remains one of the most common selling tools. Email marketing is still used by marketers to close a deal, generate more leads, and interact with customers despite the growth of social media.
Email marketing is the final step in a sales funnel. Email marketing is the last step of a marketing funnel. All other digital campaigns (SEO PPC Content Marketing Social Media Marketing) generate leads.
Most teams lack an email marketing specialist, so it is up to the digital marketing manager to run email campaigns.
7. Develop Management Skills
You must be able to manage a team well if you want to become a professional in digital marketing.
You will have to manage and lead a group of specialists who make up the digital marketing team.
The digital marketing manager in large digital agencies is the manager (or leader, if you prefer). He/she must have technical skills, but also the ability to lead a group of people.
It means that you should be able to use project management tools and set goals and targets. You also need to train your team and perform all the other duties of a manager.
You may not be managing people, but you will still need to understand how to set up project plans, and milestones and monitor progress.
8. Learn how to use data analysis/reporting tools
A digital marketing professional’s daily tasks include analyzing data and preparing reports, in addition to monitoring and optimizing campaigns.
A digital marketing manager, whether they report to the marketing department directly or the client directly needs to be able to use digital tools.
These are the must-know tools:
- Google Analytics
- Google Data Studio
- Google Search Console
- Reporting Facebook Ads
- SEMRUSH (Ahrefs Moz HubSpot etc.)
9. Digital Marketing Attestation
A comprehensive digital marketing course is one of the most effective and fastest ways to become an expert in digital marketing.
You can learn everything you need about digital marketing by taking a digital marketing course. No need to read additional guides or find other resources. It’s great to demonstrate your knowledge of Digital Marketing by obtaining a certification.
Being certified doesn’t mean you’re a great digital marketer, but it shows that you possess the knowledge you need to do the job. To be considered for a job in a large agency or company you will need several years of experience, as well as a way to show your expertise.
10. The latest digital marketing trends
Google makes thousands of changes per year to their search results and algorithm, Facebook adds/changes new features constantly, Google Ads moves towards AI, etc.
Digital marketing is undergoing constant (I’d say daily) changes.
Digital marketing is a profession that never ends in terms of learning. It’s very challenging and interesting. There is always something new to learn, so you never get bored. If you can’t accept this, becoming a digital marketer isn’t the right choice for you. The resources listed below can help you keep up with the latest trends.
What is a Digital Marketer?
Digital marketing specialists are professionals with diverse skills who are responsible for online promotion (of a business or product) using digital marketing channels.
He/She must have good knowledge of all Digital Marketing disciplines and tools. job duties include
- SEO Campaigns: Designing, implementing, and monitoring
- PPC Campaign Analysis and Optimization
- Content marketing campaign supervision
- Use social media networks to increase traffic, awareness, and sales
- Manage the other members of the team’s digital marketing
- Coordination of digital campaign activities
- Analyze the performance and set goals for all digital marketing channels
Digital marketing specialists are different from SEO specialists or content marketers because they need to have broad knowledge about digital marketing in general, not just one discipline.
What is the salary of digital marketing specialists?
Digital marketing specialists earn between $40K to $60K per year in the United States. The salary of a Digital Marketing Professional is dependent on many factors, including experience, location, and job type (working for a company or as a freelancer).
Table 1 shows the average salary for digital marketing specialists in the United States (from payscale), according to their years of experience.
Key Learnings
You need to keep three things in mind if you want to be a digital marketer expert:
- Learn how to use every digital marketing channel.
- Digital marketing is an ever-changing industry. A digital marketing professional’s daily routine includes continuous learning.
- Salary and compensation are heavily influenced by years of experience and performance.
No formal degree is required, but many schools do offer degrees in digital marketing.
You can start a career as a digital marketer if you’re willing to put in the effort and learn.
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