Facebook Marketing – “To Be” Or “Not To Be“
Facebook is one of the platforms that has broken through all the social barriers in the form of outlook, linkage, and social media to become the leading source of connection.
In addition, Facebook has created the most original and un-pestering ways for businesses to reach their intended audience easily.
So, taking into consideration its huge popularity with people of all ages, there has been a significant increase in the number of businesses joining Facebook. Marketers are employing every method available like purchasing likes, ads for paid users, and more to reach their intended public.
While a few are thought of as obtaining a large amount of business through Facebook however the majority are seen as failing to be successful.
This is mainly because failing businesses are viewed as blindly following in the same path as others without knowing the ‘hows & whats they are doing!
As a result of the ever-growing number of failures, it’s caused a lot of doubt in marketers everywhere and makes them think what
Does it Make Sense to Advertise via Facebook?
In the beginning, yes it is vital to maintain a presence on Facebook.
A new survey by iStrategyLabs discovered how the population of Facebook has drastically changed. The people in the 13-24 age group have either quit Facebook or simply don’t use it anymore. On another hand, there’s been a significant increase in the number of people using Facebook in the age group between 25 and 54 years.iStrategyLabs discovered that how demographics are portrayed on Facebook has drastically changed. The people in 13-24 years old have either quit Facebook or simply don’t use it anymore. On the other hand, there’s been a dramatic increase in the number of people using Facebook for those aged between the ages of 25-54 years.
Could this be a sign Facebook may have Lost some of its Appeal?
Consider it this way: first Facebook users were the first to use Facebook i.e. “13-24 year olds” while they were the pioneers who made Facebook what it is today. However, the reality was that these “pioneers” lived by relying on pocket money, and had little to spend!
It was a negative thing for companies that market themselves, weren’t they?
With the changing demographics and a growing number of 25-54 year olds joining Facebook The spending capacity of Facebook users is growing dramatically.
This makes it more imperative that you are on Facebook!
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What are the “do’s and don’ts’ of Advertising on Facebook?
As always, the marketing techniques remain the same, but how they are presented changes!
If you’re looking to connect with your target audience before and even more than your competitors, then you have to ensure that your ideas are outside the box!
In that regard, the following are some essential Do’s and Don’ts to advertising your company on Facebook The following are the most important:
DO’s
- A Facebook page represents your company’s brand on the social platform. Use it with care.
- Content is King! Keep posting information that keeps customers engaged, for example, content that is relevant to your field of operation, pictures with quotes, videos, and other content (funny and/or inspiring) as well as important information regarding your industry, etc!
- Maintaining constant interaction on social media is helpful, so be sure that you have someone constantly speaking to your followers, and of course, getting feedback from them.
- The posts you post must be planned depending on the time of the time you’re posting, your daily global events, and so on!
- Keep putting out exciting contests, quizzes, and offers (if and when) that your followers can relate to!
DON’TS
- Be sure to reach the right people and you’ll never be able to get the response you desire!
- Don’t make your website seem boring, boring and boring. you’ll lose followers!
- Don’t duplicate your content from other sites Keep it original!
- Your posts shouldn’t always be a simple sell, sell, and sell, but should include other interesting content!
- Never have I seen thousands of paid likes. Users are aware and will instantly notice it!
In all social media or, more precisely, Facebook is a platform that is extremely powerful in generating enough revenue to depend on. But it is only possible if you can use your cards effectively.
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