Anyone who manages a business or develops a personal brand is aware of how important it is to be noticed. The volume of content available today is staggering!
7.5 million blog entries appear on the Internet every day. However, only content that ranks at the top of SERPs is rewarded with juice and 39.8 percent of CTR.
So, what solution will help you achieve ranking and traffic levels? It’s guest blog posts. Have you heard about it?
Read on to learn more about this strategy that will provide you with quality backlinks that will increase your website’s authority and improve its SERP ranking. Find out how you can use a Guest blog post service to enhance the process of creating links and benefit your site. Also, take a look at the best publishers and websites you can choose to get maximum benefit from the guest blog posting strategy by 2024.
Guest postings in 2024
Guest posting on blogs by 2024 will be a bit different. Since it’s still content (yet you post it on an external website) Your posts must conform to Google’s current E-E-A -T and high-quality approaches.
Be sure to offer something of value to your audience to not only gain backlinks, but also referral traffic, and create enthusiasm in potential readers.
But let’s go deeper into the subject of “guest posting” or “guest blogging.”
What is a guest post?
It’s the act of putting content (articles or blogs) along with hyperlinks to your website on websites or blogs owned by third parties.
Why should you use guest posting?
If you’re open to guest posts You must learn the benefits it offers. These are some of the principal reasons for using this technique.
- Quality backlinks: Guest posting is likely to be among the very few methods of building links that allow you to control the class of the links.
- Complete control over backlinks: You decide which sites link to your site and what kind of links (dofollow/nofollow) you receive.
- Position on SERP increase: Sites ranking higher on the search page are more likely to have backlinks.
- Organic traffic increases: Websites that rank within the top 10 SERP positions generally have a higher CTR and, in turn, the traffic.
- Increased traffic from referrals: Increase the number of referrals to your website from the site where you’ve published the guest post.
Guest posting service vs. Manual guest posting outreach
There are many ways to do guest posting outreach in different ways. We will look at two major methods: employing a guest posting service or manual outreach. Take a look at this table to understand the advantages and disadvantages of both methods.
How do you select sites and publishers to guest post
It’s not a must But selecting a guest blog post service is the best choice you have to make. It can optimize a range of different processes, from choosing the best sites to working with reliable service providers.
These are the essential things to take into consideration when:
Sites for picking
- Applicable industry
- Fitting site metrics (DA, DR, etc.)
- Correct usage
- Follow/nofollow links
- Content not marked or marked as sponsored
- Learn more about choosing the best websites here.
Selecting Publishers
- Publishers can measure their metrics (unique to each service)
- Publishers rate
- Feedback from publishers
- Pricing for services of publishers
- Additional information on the author (if there is any)
Here’s a no-cost guide to help you choose the best publisher. We’ve shared our experiences and tips throughout this document to help make your decision as efficient as you can.
Posting statistics for guest posts in 2024
Let’s wrap up this post by providing some figures that prove that guest posting isn’t going to be dead by 2024!!
- 60% of businesses compose between five and ten guest posts each month.
- 56% of writers post posts on several websites. (ReferralRock)
- Strategies for guest posting could help to get 36,733 email subscribers. (Neil Patel)
- Ryan Stewart of Webris attracted approximately 90 percent of his customers through guest posts. (BloggerJet)
- Leo Widrich of Buffer acquired 100,000 customers for BufferApp via guest posts. (SearchEngineWatch)
- Guest blogging generates three times more leads than conversion. (Adsy)
- Guest posting can result in an increase of 75% in direct sales due to the hot leads. (Adsy)
- Find the complete stats in this article.
Conclusion
If you’re already using guest blog postings to improve your SEO or are just contemplating doing so the next time, this infographic comes in useful.
Guest blogging has for a long time been regarded as a chance not just to purchase links, but also to increase your brand’s recognition, establish relationships, increase the referral of traffic, and much more. Do you utilize blog posts from guest bloggers? How effective is it for your company? Comment below with your feedback. comments below!
Read more: